Resources – Business Analysis (BA) as a Strategic Capability (BA Value Proposition)

The ultimate BA value proposition is about success in the 21st century measured by value delivered to the customer, financial gains to the organization and long-term viability.In an increasingly complex customer-driven, global setting where change is constant and innovation-for-survival is the new normal for success, business-as-usual and “average” are no longer viable business strategies.

Anne spearheaded collaboration with industry leadership — Business Analysis Leadership Consortium (BALC) — to elevate the criticality of having Business Analysis (BA) as a strategic capability and core competency that is fundamental to discovering, refining, and delivering innovating products, services, and enabling practices — with an acquisition framework.

For more context, please read more about the BALC approach in this summarized overview (PDF format).